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Behind the lens
Grasp some insight into the process, workbooks and memos that made the projects possible, alas my reflections.
This project was simply integral to future aspirations; colour-gel photography. Utilising either purpose-built modelling lights, or what I did, broadened flash-photography lights in combination with colour-saturates provide an almost endless insight into abstract visuals, highly sought in the field of artist representation. My "Object Manipulation" project was key to exploring my taste and expression when it comes to distorting and adding a twist to general portraiture.
The project which I take pride in; the medium requires a lot more attentive feedback, communication and co-operation. Dark-room accelerated photography, otherwise known as "negative-film" photography is a lengthy, demanding process that brings character and nostalgia to the process. My target heading into this project was to establish imagery that not only... well, worked; but also boasted the same personality as it did in it's peak, while accounting for our modern-day abnormalities.
A project solely focused on identifying the portraiture of unrecognised architecture in both society and literal buildings. It was simply aimed at acknowledging beauty in the objects we see almost daily. Through an accessible medium; photography, you're able to document a very moment of how someone or something looked, that will likely never be of the same state, ever again. It's about bringing meaning to what you don't appreciate.
Did you know, photography doesn't need to be immediately represenative of what we see? The light-sensitive project, was about toying with the fundamentals of the things right infront of us - about using dark-room enlargers, band-timers and focusing knobs to frame and expose light to light-sensitive paper and ultimately create wonderful images with props that had been laid upon said paper, obstruction the general vision.
Gaining insights into audience basics
Without an understanding of who your work is focused toward, you can't fully utilise their interests to the best of your abilities. You see, throughout the projects, I briefly took time to reflect on what each project could be accounting for, such as Simple Architecture for the business representation.
Once you're able to determine a tailored audience with specific taste to a specific thing, you're able to effectively combine that with the product and content you're making. From the culture, models or visuals you're showing, to the niche audience you want to direct that to. You are required to generalise on a lot of fronts, which can deter from the audience, so it's careful never to exaggerate or presume grounds on the characteristics you're accounting for.
As shown above, I'm diving into the identified audience of Sanja Marusic and who their audience appears to be, which can be utilised when I come to do my own work of similiar nature; by doing this, I can pick out the strengths, desires and dismiss too much focus on what doesn't as much.